International Academician · Researcher · Speaker
Research authority and invited speaker across the UK, Turkey, Indonesia, and Malaysia — bridging scholarly rigour with entrepreneurship, branding, and MSME growth strategy.
44
Publications
1,086
Citations
11
h-index
Featured International Session
Istanbul, Turkey · Standards and Metrology Institute for Islamic Countries (SMIIC) · 7th World Halal Summit
The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating role of halal-food consumption that affects physical well-being. The findings have important implications for food manufacturers and marketers in devising marketing campaigns to attract very health-conscious customers.
Cross-Border Presence
From Scotland to Turkey, Cambodia, and Indonesia — invited speaker and visiting professor engagements documented on stage.
6+ international sessions
🇬🇧
Glasgow
United Kingdom
Startup → Brand
🇹🇷
Istanbul
Turkey
World Halal Summit
🇰🇭
Phnom Penh
Cambodia
Global Brands
🇮🇩
Purwokerto
Indonesia
Pricing & IMC
🇲🇾
UiTM
Malaysia
MSME Research
44
Publications
1,086
Citations
11
h-index
12
i10-index
Scholarly Impact
Digitalization, digital customer experience, and sales performance among micro, small and medium enterprises.
Explore research sustainabilityGreen finance, energy efficiency, FinTech, and sustainability outcomes across emerging economies.
Explore research marketingStrategic marketing, pricing, IMC, branding, and international entrepreneurship development.
Explore researchPeer-Reviewed Output
International Journal of Energy Economics and Policy
Future Technology
International Journal of Economics and Finance Studies
This research examined the impact of digitalization practices on sales performance among MSMEs in Indonesia and Malaysia, with specific focus on the mediating role of digital custo...
Resources Policy 92
Network
Professional Membership
European Marketing and Management Association (EMMA)
Dr. Amena Sibghatullah is an active member of the European Marketing and Management Association (EMMA) — contributing to a pan-European network of marketing scholars and practitioners.
Through EMMA's Center for Marketing Research (CMR), organisations access high-quality, affordable marketing assistance delivered by faculty, students, and expert practitioners — connecting rigorous research with practical marketing outcomes.
For MSME Leaders
Turn digital investment into measurable sales — grounded in Indonesia–Malaysia MSME research.
300+
B2B cases studied
SEM
Validated research
1,086+
Peer citations
ID · MY
Indonesia & Malaysia
Research → DCX → Revenue
What you receive
Consultancy programmes
View allFind out why your digital spend is not showing up in sales — and what to fix first. DCX gap assessme...
Learn more MSMEMap your buyer journey. Design experiences that convert. Measure what matters — built on Indonesia–M...
Learn more MSMEStop competing on price alone. Align your message and your margin in the digital era with research-b...
Learn moreInternational Speaking
Visiting lectures, workshops, faculty development, and international research collaboration — from Glasgow to Istanbul and beyond.
Entrepreneurship, brand leadership, and digital transformation on global stages.
Visiting professor programmes and capacity building for business schools.
Hands-on sessions for MSME leaders, startups, and executive cohorts.
Joint studies, co-authorship, and cross-border academic partnerships.
Trusted by universities and business schools across Asia, Europe & Southeast Asia
