Invited to LSi Business School in Cambodia, Dr. Amena Sibghatullah delivered an international session on how entrepreneurs build ventures that transcend borders — connecting startup discipline, brand architecture, and the strategic pathways that transform local innovation into globally recognisable brands.
Dr. Amena Sibghatullah served as an international invited speaker at LSi Business School, Cambodia in 2023 — delivering Entrepreneurship and the Development of Global Brands to an audience of emerging founders, business students, and institutional leaders.
The session explored how early-stage ventures move beyond domestic markets through deliberate brand strategy: defining identity before scale, building trust across cultures, and aligning entrepreneurial narrative with long-term competitive positioning. Drawing on research and international practice, Dr. Amena connected entrepreneurship fundamentals with the brand leadership frameworks that enable startups to compete on the global stage.