Dr. Amena Sibghatullah served as Visiting Professor at Universitas Muhammadiyah Yogyakarta (UMY), Indonesia, delivering an international session on Global Marketing — engaging students and faculty on cross-border strategy, brand positioning, and competitive advantage in global markets.
Dr. Amena Sibghatullah was invited as Visiting Professor at Universitas Muhammadiyah Yogyakarta (UMY), Indonesia in 2025, delivering a session on Global Marketing for students and faculty at the Faculty of Economics and Business.
The programme examined how organisations design and execute marketing strategy across international markets — covering global customer insight, integrated communication, digital reach, and the practical decisions firms face when expanding beyond domestic borders.
The session included formal faculty engagement, student interaction, and documentation of UMY's international academic exchange with Universiti Teknologi MARA (UiTM), Malaysia.
Read on University Website