Entrepreneurship and brand leadership are two sides of the same strategic coin — yet many enterprises scale one without the other. This international invited session at Universitas Jenderal Soedirman explored how entrepreneurial mindsets transform into enduring brand authority, equipping students and faculty with frameworks to convert innovation into market trust and competitive differentiation.
The Management Department of the Faculty of Economics and Business (FEB) at Jenderal Soedirman University (UNSOED) hosted Dr. Amena Sibghatullah as an International Invited Speaker for a two-day international workshop at Lab Terpadu, FEB UNSOED, Purwokerto, Indonesia.
Delivered in academic partnership with Karachi Institute of Economics and Technology (KIET), the session bridged entrepreneurship theory with brand leadership practice — demonstrating how founders and managers can evolve from startup momentum into sustainable, recognisable brand equity in competitive markets.