The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating role of halal-food consumption that affects physical well-being. The findings have important implications for food manufacturers and marketers in devising marketing campaigns to attract very health-conscious customers.
Dr. Amena Sibghatullah delivered a research-informed keynote on Halal Food Consumption at the 7th World Halal Summit (WHS 2021), held 25–27 November 2021 at the Istanbul Congress Center, Istanbul, Turkey — among globally selected speakers representing Pakistan at this OIC-affiliated summit.
The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating role of halal-food consumption that affects physical well-being. The findings have important implications for food manufacturers and marketers in devising marketing campaigns to attract very health-conscious customers.
The presentation connected scholarly evidence on religiosity, halal-food consumption, and physical well-being with practical guidance for halal food manufacturers, marketers, and policymakers navigating health-conscious consumer markets across OIC member economies.
Read on University Website